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    Our Approach

    The sales approach with the Jo-Ann Forster Team at Compass is simple – we do what it takes to sell your home timely and for the best price possible. We regularly analyze the market to confidently and accurately guide you on market conditions and list price. Our understanding of today’s buyers allows us to help your home present at its very best.

    We provide a maximum exposure through a well designed print and digital marketing campaign. Throughout the process you will receive consistent, customized, and timely feedback about showings, open houses, and the market. Our clients deserve not only the best results but the best service and that’s what we deliver.

    How We Serve Our Sellers

    • We Listen. Just as we believe all homes are unique, we believe all sellers are too. Each has different goals and time frames. We listen to and prioritize your needs to develop a winning strategy. This collaboration results in a stress-free and successful experience and sales experience.
    • Expert market analysis. We stay constantly in touch with the local and national real estate market. In advance of giving sellers a list price recommendation, we do extensive and specific market research and statistical analysis. When we recommend a list price, it is with confidence and expertise. We continue this same analysis throughout the time your home is listed and make updated projections and recommendations, as needed.
    • Attracting Buyers. Our job is to help your home present at its best and to expose it to the greatest number of potential buyers. Jo-Ann has long been considered an expert stager and marketer. To prepare your home to sell, upon you request, we will make detailed recommendations about how to enhance salability. We engage the most capable and dynamic real estate photographers and lifestyle videographers. We give your property maximum exposure through print advertising, digital marketing, email and social media campaigns, and relationship networking.
    • We are family. We are a multi-generational real estate family with a deep history and network in Miami. Success in real estate requires many different skill sets and you get three agents for the price of one with the Jo-Ann Forster Team. Our collective skills and resources complement one another and give our clients access to a breadth of experience and understanding. We treat our clients like family, too, and welcome your feedback every step of the way.
    • It takes a team. Every sale is a team effort. In addition to having all three of us personally involved in your transaction, we have an award-winning administrative team and sales team. We have a full-time, in house Marketing Director, Director of Client Services, and Office Manager who support us and you in getting your property sold.
    • Experience. We have over 45 years of experience in South Florida real estate and over $2 Billion in sales volume.
    • Enthusiasm. Despite decades of experience and thousands of closed transactions, each opportunity is as exciting as the first. Our enthusiasm for the business and your property helps it sell faster and better. We love what we do and take pride in doing it well.
    • Expert Negotiation Skills. There is an art and science to successful negotiations. Our skills have been honed over decades. We love to negotiate from a position of strength and market knowledge to achieve the best possible outcome for our clients. We never shy away from protecting your equity and best interest.
    • Powered by Compass. Compass is transforming the real estate space by giving top agents state of the art tools, technology, and support. The Compass edge is significant and further enhances the Jo-Ann Forster Team advantage.

    Professional Photography

    Your first showing is often online, and buyers are quick to swipe past properties with poor photography that doesn’t grab their attention and interest. High quality professional photography is the foundation of the persuasive storytelling that we aim to achieve and sets the tone for the rest of your marketing. Our expert photographers utilize state-of-the-art digital equipment, lighting, drones and advanced editing to make your property look its best.

    Lifestyle Videography

    Your first showing is often online, and buyers are quick to swipe past properties with poor photography that doesn’t grab their attention and interest. High quality professional photography is the foundation of the persuasive storytelling that we aim to achieve and sets the tone for the rest of your marketing. Our expert photographers utilize state-of-the-art digital equipment, lighting, drones and advanced editing to make your property look its best.

    Print Materials

    Every single marketing piece – from multipage brochures to custom mailers to open house handouts – creates a cohesive story around your property and elevates it to luxury status. All of our print materials are professional designed and produced for maximum impact and effectiveness.

    Advertising

    The Jo-Ann Forster Team and Compass’ in-house media team have premier relationships with key print and digital publications throughout the United States and internationally. Based on your buyer profile, we are able to craft an effective, targeted campaign strategy unique to your listing to maximize your exposure and results.  In addition to targeted print and digital campaigns, we consistently have full page premium placements in local publications like the Miami Herald, Coral Gables Magazine, Haven Magazine, Art Basel Magazine, The Florida Villager and Chamber of Commerce.

    Social Media

    We engage brokers and buyers every day across five dynamic platforms. With this suite of promotional opportunities, your home will be spotlighted in a real-time, relatable, and quantifiable way.

    • Unmatched Resources. Supported by a dedicated, in-house social media team, we are able to stay on the leading edge of social media strategy.
    • Strategic Audiences.  We have access to an exclusive list of social media promoters, putting your home in front of their influential followers.
    • Dynamic Storytelling.  With listing promotion accounting for 75% of our company’s social content, we highlight our exclusives with a mix of interior images, press mentions, listing videos, and client features.

    Email Marketing

    Communication plays a critical role in the swift and successful sale of your home. We leverage well-designed emails with data-driven targeting to ensure your listing arrives in precisely the right hands. Our email database includes over 15,000 buyers, brokers and influencers.

    • Eye-catching design.. Our crisp, clean aesthetic beautifully frames your images and listing details.
    • Intelligent targeting..  A variety of layouts lend themselves to both consumer-facing and broker-facing messaging.
    • Mobile optimization..  With so many buyers viewing email on their phones, our templates are optimized for both platforms.

    Open House Events

    The best way for buyers and agents to experience your home is in person. Our seamless, well-conceived open house events invite them to truly connect with the space. We design events that attract agents and buyers and gives them a reason to stay and explore your home.

    • 45% of buyers attend open houses over the course of their search process

    Networking

    Aided by state-of-the-art Compass technology and over 30 years of local and International relationships, we are strategically connected to the market’s entire brokerage and influencer community. Using our exclusive Networking technology, we can analyze your property across 350+ parameters to determine similar sold listings, identify the right brokers and influencers, and correspond with ideal prospective buyers through a series of email campaigns and targeted outreach.

    Monitoring the Market

    Called the Pinterest of real estate, Collections allows us to track the local landscape for the duration of your sale in a centralized, visual space. Together, we can keep a close eye on homes similar to yours, keeping tabs on the competition in order to make strategic decisions based on price and status updates.

    Using our digital dashboard, we are fully accountable for the key metrics you need to know and deliver regular performance updates throughout the selling process. The insights dashboard gives us real-time data about your listings traffic, so we are able to refine marketing and pricing strategy and discover new lead generation opportunities.

    Compass Concierge Home Improvement program

    Compass Concierge is the hassle-free way to sell your home faster and for a higher price with services like staging, flooring, painting and more, with no upfront costs and zero interest.

    Want to know more?

    Whether you are ready to start working with a real estate agent or just need some quick advice, we are always available to help without obligation or pressure and we will work hard to earn your trust and business. Give us a call today at 305-363-4653 or use the form below to contact us by email and let us know how we can help you.

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